LA VITA E BELLA

At La Vita è Bella, every customer walks through the door to experience a real journey to Italy. My husband and I created our grocery store a year and a half ago, before welcoming my brother into this wonderful family adventure. Our goal is simple: to offer Montpellier the authentic flavours of everyday Italian life, at reasonable prices, with the warmth that characterises us.

At our store, you don't just discover products: we rediscover sensations, memories and aromas that remind us of Italian villages, families and dining tables. Many Italians tell us they feel ‘at home’ because our products are the ones they have known, loved and shared since childhood. And those who only know Italy from their holidays leave with that little feeling that makes them want to return.

La Vita è Bella is a grocery store, but also a place of warmth and conviviality, a space where you can taste the real Italy: simple, generous and authentic, over a focaccia or a simple coffee. When you come in, it's like travelling without getting on a plane, just by following the smell of good, fresh, authentic food.

Welcome to our home, welcome to Italy.